Do Follow-up Email Campaigns Really Work?
So you have probably heard the theory that if you send a series of follow-up emails to a prospect over time, that they will soften up to you and purchase your products or join your program.
I’ve put this to the test and have even gone so far as to purchase follow-up email campaigns from top marketers. Most of them failed to produce any results at all.
You see, when using long term follow-up via email, you need to remember the rule of the “valid business reason” in each message. In other words, you should have a reason for the email and that reason should have your prospect’s WANTS in mind.
You might email them with an occasional special free offer, invitation to a training call, content they can use – not a series of drip messages designed just to get them to join your business, or buy your product. People can spot those kinds of emails a mile away and you will lose them QUICK!
Remember to be yourself in your emails. Don’t go out of your way to try to make them look and sound “professional”. Make it look like you typed it to your prospect directly. You want to keep their attention, and the more unique you are the better chance you have of that.
For more prospecting tips and to find out What Network Marketing Prospects Really Care About, check out >>> THIS VIDEO
Tags: email campaigns, follow-up emails, network marketing prospects
I agree Nate! I switch off after a while when I keep getting emails trying to drip feed me something and usually stop reading them.
I much prefer emails that AREN’T professional sounding and instead just talk to me.
I hadn’t really thought about it much though so thanks for your blog
Louise
Be your self is important but some times its difficult to do. Follow up email is work only if you use it correctly.