» Website Traffic

11 Steps To A Perfect Press Release That Brings You Instant Credibility, Free Traffic and Makes You Stand Out In The Crowd

admin — Fri, 16 Oct 2009 18:31:12 +0000

A while back I did some training on how to get massive traffic with press releases and articles, and I wanted to discuss with you the importance of press releases in your personal branding and as one of the best attraction marketing methods that is forgotten and not used by many owners. I shared my story of generating 4.3 million hits to my press release in 8 months. Of course not every press release I wrote got so many hits but press releases are still my favorite method. I have used press releases to promote my previous businesses.

Press Release Marketing is considered one of the most forgotten marketing methods. The online marketers are looking for more sophisticated methods (ppc, seo methods) or trendy marketing such as youtube, twitter and facebook. It is all good but not enough in my opinion. Press releases can be a good addition to what an online marketer does on a daily basis. The excuse I hear so often, “Tatyana, I do not know how to write”. Well, it is a pretty lame excuse. Everyone can write. WHY? Because every day we share news, announcements or even gossip with our friends, family, church members and our business collegues. We forget how natural it is for us to share the news or events that occured in the past few days or months. Google loves rich content that is natural and has good flow and it will crawl its content with its powerful spiders.

How can we write a press releases that are not only good content rich editorials but also brings quality traffic and buyers for our product or a business?

First of all, you need to understand that a press release is about 4 words: Where, Why, Who and What. Once you understand that a press release is not about selling but it is more of an announcement of event, news, sharing testimonials and real stories. A press release is about presenting solutions to a reader and grabbing their attention in the headline and then two paragraphs.. Remember stories sell not facts.

Here are ten steps to write simple and quite effective press release.

1. Determine what you are going to write about. It could be an event with your company, your personal achievements, announcement of the partnership with a particular company and etc.

2. Research keywords you want to target. Make sure they are buying keywords not some generic keywords. You want to use keywords that a customer or a business seeker would be looking for on google or other search engine. I recommend to use services such WebCeo.com. I think it is the best keyword research software.

3. Make sure your press release is about 5-6 paragraphs with 4-5 sentences each to make it easier for you than counting words.

4. Use important two keywords in the title or headline then summary of your press release. Repeat headline sentence in the summary then in the first paragraph.

5. Put keywords you plan to use to the left of each paragraph and if you have an option to hyperlink that keyword to your personal site or a blog then do it. That will help with optimization. Do not overuse your keywords. Create natural flow of keywords without too much repetition and relevant to what you say.

6. Include your website address in round brackets in the beginning of the first paragraph to help with SEO and make sure include information with your link in the end of the press release.

7. After you write your press release, you need to optimise and submit your press release to online press release distribution sites. Some are free and some will cost you money.

8. Another important step- submit to social bookmarking sites such as digg, technorati, stumbleupon and more. I recommend to use services called “Social Marker”

9. Share with your friends, collegues via twitter, facebook or forums. Ask them to repost it for you and leave comments on the press release. Remember comments are very important for search engines to crawl your press release and get more exposure! The press release that got a lot of traffic had many comments that turned into heated debates and it was actually fun because it allowed me to post my answers and create more curiousity among my viewers. I was receiving calls about my business every day just from my press releases that they saw online.

10. Write at least one press release a week if your time allows you. Just imagine you will collect over 50 press releaeses in one year. Talk about online presence!

11. Make sure share press release on Twitter and Facebook. Twitter loves news.. This is YOUR news.. Make sure you share it. Plus it gives great traffic to your press release for FREE… Ask people to retweet and share with others…

The last tip: Take your press release and distribute offline. Find local companies that can include your editorials in their local news papers or magazines. You can even find good national publications that will accept your articles as contribution to their community. Do your own research and discover targeted publications. If you write about real estate crisis, find popular real estate publications. If you want to promote your business, find magazines like “Who is Who In Nashville” as good example and it will give an option to submit article about you and what you do.

Enjoy your week!

Tatyana Gann is an high income coach, an online marketing mentor, a social media expert, a professional connector, a mom of two great boys and an amazing hostess. To Learn More About Tatyana Gann, subscribe to her newsletter: Attraction Marketing Queen

Free Traffic-Getting SEO Plugin

admin — Tue, 02 Jun 2009 20:01:24 +0000

Jeff Johnson has released an awesome new SEO tool called the “Traffic-Getting SEO Plugin” for Wordpress. You’ll start seeing an almost immediate impact and results, and it’s absolutely free to download!

Just plug it in to your blog, and you can start grabbing tons of free targeted traffic to your websites today.

Click on the Free Traffic Getting Plugin banner towards the top
middle of the page at:

http://undergroundtraininglab.com

Free Traffic Tool

admin — Mon, 18 May 2009 14:07:02 +0000

Here is a great traffic tool that Glen Hopkins shared
with me…

It’s called Comment Sniper and you can Download it at
the site for free.

Here’s what you do…

1. Download and install Comment Sniper

2. Tell the software what blogs you want to follow.
(Hint: follow bloggers in your industry that get a lot
of traffic and mail their lists when they post a
comment.)

3. As soon as the blogger makes a post, Comment Sniper
will notify you. This is when you visit the blog, read
the post, and make a valuable comment.

4. When you make the comment include a link back to
your website…

and there in is the magic…

+ You now have a link back to your site from an
authority site (this raises your search engine
rankings)…

+ Plus because you will be one of the first people to
post a comment almost everyone who responds to the
bloggers notification email about the new post will
see your comment. And hopefully they will click on your
link and visit your site!

Give it a try. It’s free

7 Deadly SEO Mistakes

admin — Mon, 11 May 2009 15:23:36 +0000

How many of these SEO mistakes are you making?
Watch this 5 minute video to find out:

You can signup for this free SEO training here:

http://stomping2.com/7-deadly-seo-mistakes/

If you’re like me and you stink at SEO (or if you’re good at SEO
and you just want some additional free info) I highly recommend
checking it out. It’s Free!

Enjoy!

Nate

Paid Traffic Vs Free Traffic Through Social Media

admin — Wed, 15 Apr 2009 21:04:56 +0000

With the increasing popularity of social media sites, the use of social traffic to drive visitors to sites, blogs or online stores is also gaining attention. Before the explosion of social media websites, such as Twitter, Facebook and MySpace, many online marketers focused on paid traffic in order to significantly boost the number of people visiting their websites. There is really nothing wrong with paid traffic strategies. In fact, these strategies can be very effective. However, they can be quite expensive. If you want your paid campaign to have an impact in your business, you may have to spend hundreds of dollars a day.

But with the social traffic solution, you will make use of social media sites that are free. All you need to do is invest a little of your time and participate in these types of websites. Create good quality materials that will help you maximize your traffic-enhancing strategies. It is important to note that simply having a profile in Facebook, Twitter, MySpace and other types of social media sites does not guarantee an increase in your Web traffic. You need to know how to make your profile attractive to the people who matter, the ones that belong to your target market.

Another advantage of social traffic over paid traffic is the influence that you can gain in social media. As an influencer, you can affect people’s buying decisions. In order for your paid traffic to buy from your online store, you need to convince them with a great copy, huge discounts, and a lot of other freebies. But with web traffic coming from social media sites, people learn about you through viral marketing or word of mouth. This means that Web users who go to your site are already partially convinced that your product or service is good because someone from their social media network recommended you.

There is no doubt that paid traffic solutions can effectively encourage people to go to your site. However, this marketing campaign is only good if you have money to pay. Once you no longer have budget for PPC or banner ads, your traffic may also dwindle. The effect of social traffic is different. The efforts that you put in today may not have immediate effects on your traffic now, but it can definitely explode your online presence in the weeks or months to come. As long as you have your profile in social media sites and you continue to participate in such communities, you will experience an increase in your Web traffic.

For Free Videos on increasing your website traffic through Social Networking, visit http://attractablemarketing.org