An area you may not have considered being a source of decent traffic is offline advertising.
By offline I am talking about newspapers, business cards, trade journal magazines, etc.
This can be an excellent niche for your website if used properly, although you need to ensure you do your sums with this method quite carefully because the costs can be quite high, and it is easy to lose a lot of money if your not careful.
What you want to do is have a think about where your customer base hangs out when they are not online, what they read, etc.
It can be incredibly beneficial advertising your products offline, because most of your online competition is probably not doing it. To me this is just screaming “untapped market” !
To start the process, research popular trade magazines, periodicals, newspapers (specifically if there is a regular “section” for your niche market in a particular newspaper, etc).
